Currently, the only way for Instagram users to make money through the platform is to find sponsors themselves. This means that those who are not actively looking for sponsors will get no money at all.
Compared to other platforms like YouTube, creators can place ads and make money from them.
However, according to reports from Sensor Tower and Apptopia, Instagram is reportedly preparing to launch a new feature for creators called ‘Instagram Subscriptions’ or ‘Instagram Subscriptions.’
With this feature, followers can pay creators by subscribing to their content. The subscription fee starts from USD 0.99 or around IDR 14 thousand to USD 4.99 or around IDR 71 thousand per month.
In addition, Instagram has also created an ‘Instagram Badges’ feature, a virtual item that allows users or followers to buy it as a form of support for creators when doing live broadcasts.
As reported from Ubergizmo, at this time, there is no word on when this new feature will be launched. But what is clear, this could be a feature that creators look forward to monetizing the content they create.
Also, Instagram will likely earn commission fees from these purchases and subscriptions. So, this is another way for the platform to generate more revenue.